Top 5 Fashion Games Performance in Nigeria Q4 2021

In the fourth quarter of 2021, the fashion gaming sector in Nigeria saw varied performance trends across the top 5 fashion games on a unified platform, according to Sensor Tower data.

Project Makeover experienced fluctuations in its weekly revenue, peaking at around $1.3K in mid-October and seeing a slight dip towards the end of the year to approximately $873. Weekly downloads for the game started strong at 5.6K in late September but saw a general downward trend, concluding the year at 4.5K. Active users remained relatively stable, with a peak of 28.7K in early November and ending the quarter at 26.3K.

Fashion Show: Makeup, Dress Up showed a modest increase in weekly revenue, with the highest revenue of $32 in early November. The game’s weekly downloads significantly increased towards the end of the quarter, reaching 7.3K in the final week of December. Active users followed a similar upward trend, starting at 17.4K in late September and peaking at 23.5K at the end of the year.

Hair Challenge did not generate any revenue during this period. However, its weekly downloads grew substantially, starting from 3.1K in late September and ending the year at 6.5K. Active users also saw a significant increase, from 17.6K to 22.8K over the same period.

Pocket Styler: Fashion Stars had a steady revenue stream, peaking at $260 in early November. Downloads showed a notable spike in early October, reaching 5.5K, but declined to 1.9K by the end of December. Active users followed a similar pattern, peaking at 11.4K in mid-October and ending the quarter at 8K.

Dress Up Games also did not generate any revenue. However, its weekly downloads increased from 2K in late September to 4.5K by the end of December. Active users saw consistent growth, starting at 4.8K and reaching 8.6K by the end of the quarter.

These insights offer a glimpse into the dynamic performance of fashion games in Nigeria. For more detailed analysis and data, visit Sensor Tower.